Christmas will be soon upon us and what better way of telling your clients you value and care about them. This is important to any working relationship, and one way of saying this to them is with unique personalised gifts in Singapore. While not a new idea, it is a powerful one that resonates throughout your business. Selecting the right gift has additional benefits beyond the pleasure of receiving, or even giving them brings.
Spreads goodwill
Something that is sadly in short supply in our busy competitive world. Giving a gift at any time of the year says something about you and your company. Maybe even more so than at Christmas when it is expected. When giving a gift at Christmas, goodwill is inherent in the gesture. The positive message that goes out is that you, as a company, cares about the recipient, be it client, supplier or employee.
A morale booster
Letting your employees know you are thinking of them by gifting them is a powerful resource that can have a knock-on effect. Being caring is not a negative and does not have to be expensive, but recognising someone is having difficulties is a welcoming and positive message.
Strengthens relationships
Building relationships is a given part of running a business, and one way to strengthen those relationships is by appropriate gifting. That means, no going overboard and gifting too much, too often. That can have a detrimental effect and cause embarrassment or even make your recipient suspicious of your motives. Christmas is a perfect time to reach out to others with a thoughtful gift. A corporate gift that shows gratitude and appreciation without being effusive strengthens the bonds between giver and receiver.
Makes you memorable
A corporate gift makes an almost instant impression on the receiver of the gift. But, in business, you want more than a first impression, you want to be noticed and remembered in the right way. Giving several items to be used over some time is an excellent way of ensuring this. Especially if the items carry your branding, logo or represent your corporate image.
Gives back to those who work for you
Acknowledging, rewarding and expressing gratitude to your staff and suppliers is a great way to develop good working relationships. A reward for a job well done goes a long way in keeping people happy. It does not have to be a phenomenal expense. The cost is justified in the growth of relationships with the people concerned. Which, in turn, makes for a better working environment, happy staff also equate to a more productive team.
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