You wouldn’t think that the custom of giving premium corporate gifts in Singapore still exists and remains somehow expected in the industry. Would you?
As it turns out, it still does and continues to become more competitive by the minute. First, let’s define what is classified as corporate gifts.
What are Corporate Gifts?
As the name suggests, a corporate gift is any gift given by a business or company to recipients, which can be anyone from clients, to business partners, employees, and service providers. It can be given as a promotional tool or as a means of showing appreciation to key people that have been valuable to the company.
Who We Give Personalised Corporate Gifts To in Singapore
To further explain, corporate gift-giving can be a great opportunity to show gratitude to anyone who has been part of the success of your business:
Employees - If anyone, your employees should be the first to receive a thank you from you. You can use them as a reward for a job well done or as a gift to celebrate a promotion, deal made or anniversary in the office.
Clients - In the same manner, your clients should receive a token of thank you from you, at least every year. This is particularly true for service companies, if you’re looking to establish a long-term relationship with your customers.
Business Partners & Vendors - Similar to your clients, you can opt to send gifts to these people at least once a year, preferably during the holidays. The value of gifts can depend on how important their roles are to your business.
The Benefits of Corporate Gift-Giving in Singapore
With that said, allow us to elaborate further the advantages of this time-tested tradition.
Raise Brand Awareness - Unique corporate gifts in Singapore is a great way to stand out from the competition. It gets you on top of your customers’ minds, keeping you from falling out of sight, out of mind. It also creates a positive perception towards your brand, which can benefit you in at least three ways: more leads, improved customer loyalty, and increased bottomline.
Build Relationships - As said above, corporate gift-giving is a time-honoured way to show appreciation towards your employees, clients, and suppliers. You’ll never know that as simple as personalised gifts may be all it takes to ensure good standing with these key personalities.
Appreciation For Your People - In conclusion, sending corporate gifts in Singapore is proof that a thank you is fitting for anyone who has been contributing to the continued success of your business. For your employees, it could mean fostering loyalty among them, which would result in your business to run more effectively.
These are but a few of the many advantages corporate gifts can offer. When done effectively, corporate gifting can reward you in the form of improved sales and revenue as well as a positive reputation for your brand. Therefore, it goes without saying that this marketing strategy is rather more necessary if you’re looking to be and stay on top of the game.
In conclusion, allow us to share with you some corporate gift-giving tips to make it a success.
Make it functional. The best corporate gifts are the ones that can be used daily, if not make life easier. Therefore, it should not only be aesthetically appealing but useful and practical too.
Personalise it. Which gifts do you think would be most useful? Take the time to determine which gifts will reflect the interest of the recipients best. If your budget doesn’t allow much for personalisation, at least make sure that the gifts will be the same, if not equal value.
Brand it. What you would love about providers of unique corporate gifts in Singapore is that their products are customisable and brandable. They offer printing or engraving services, which you can get when you buy in bulk.
Time it. Corporate gifts don't necessarily have to be sent out during holidays. In fact, it might even have more value when you send them when they are least expected. Maybe this is the first time you’re hearing that the holiday season is the least effective time for corporate gift-giving, when everybody else is doing it.
Don’t overdo it. While we encourage personalisation, we don’t recommend overdoing it. Gifts should be practical, thoughtful, and sincere and anything more than that could signal a wrong message, even bribery for some, depending on who you are giving it to.
That’s it for the fundamentals of corporate gift-giving! Ready to get started? Shop for premium corporate gifts in Singapore at Art Serve. Visit their website to browse.
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